A few weeks ago, the Daily Nation – a Kenyan daily newspaper – had a thought-provoking article about beach and safari tourism in Kenya. Citing recent events related to the tourism industry, the article warned that all is not well, and if remedial action is not taken quick enough, we might just as well kiss that sub-sector goodbye. Click here to read the full article.
Of course this wasn’t the first time someone was writing or saying something critical of Kenya’s tourism. In May 2010 for example, the World Bank conducted a study whose findings they published in a report titled “Kenya’s Tourism: Polishing the Jewel”.
The World Bank report identified several challenges facing the Kenya tourism industry, among them “a tired product offering in need of upgrade and diversification”. If you wish, you can download the full report (in pdf) here.
If you ask any honest industry insider or Kenya travel expert, they too will readily admit that several things need to be changed for Kenya to retain its position as one of Africa’s top destinations. Just last month for example, the MD for Abercrombie & Kent in Kenya was quoted in the Travel Weekly alluding to the fact that the traditional Kenya safari product is no longer enough to maintain its competitive edge over newer destinations like Tanzania, Zambia, South Africa, and Botswana.
So, what is wrong really?
The World Bank report I mentioned above identified the key issues as: Continue reading