Have you ever thought of the Gambia as a great Africa holiday destination? If not, picture this: in the year 2011, the World Economic Forum ranks Gambia as the sixth most competitive country in travel & tourism in sub-Sahara Africa. This puts the country ahead of Kenya and Tanzania, two of the most popular African safari destinations.

The only other sub-Sahara Africa countries ranking higher than Gambia are Mauritius, South Africa, Namibia, Cape Verde, and Botswana.

And, no, the Travel & Tourism Competitiveness Report is not just one of those economic reports that seem out of touch with the reality on the ground. The report considers several practical metrics, among them the human, cultural, and natural resources; the tourism business environment and infrastructure; and the countries’ travel and tourism regulatory framework. Several reputable organizations, among them the world tourism organization, contribute towards compiling the report.

For the Gambia to rank this high therefore, it must have something special don’t you think?

So what’s there to see in Gambia?
In one word, plenty. You can enjoy a very vibrant rural African culture, a luxury holiday in the country’s magnificent beaches, scenic landscapes, an incredible birdwatching experience, amazing wildlife and nature reserves, plus an unrivaled African hospitality. Continue reading →